authenticity

The Instagram (Fiftygram) Party - How Our Authentic Style Can Be Compromised for the Gram

It often works like this: you sit on a Saturday morning in your fleece pyjamas (OK, your elegant White Company loungewear) and see an image of the perfect outfit on Instagram. ‘This IS ME!’ you declare to no one in particular. ‘This is SOOO me, I now know what I need to buy to make my wardrobe perfect and complete YESSS!’